Wound Monitor

Year

2020

Client

Real-time wound monitoring and healing insights

Branding

The Challenge

The goal for WoundMonitor was to design a scalable, clinically-aligned brand identity for a cutting-edge digital health solution dedicated to real-time wound tracking. The challenge lay in translating complex medical functionality into a visual language that is clear, intuitive, and trustworthy.

The resulting brand needed to resonate equally with healthcare professionals, institutional stakeholders, and patients, while adapting seamlessly across mobile interfaces, medical reports, and marketing assets.

Vital Simplicity, Bold Identity

Logo Concept

At the core of WoundMonitor’s visual identity is a symbol as intentional as the solution it represents: the seamless fusion of the initials “W” and “M” into the form of a vital sign waveform. This not only reflects the platform’s focus on real-time monitoring but also subtly integrates a gap within the lines - a visual metaphor for a wound: raw, visible, and real.

The enclosing circle reinforces the brand’s commitment to continuous care, protection, and medical precision.

100%

Clinically aligned design

100%

Custom-built visual identity

AI-Powered Healing, Human-Centered Care.

CARE YOU CAN FEEL

Where empathy meets technology

Built with care, trusted by professionals.
“

MarkStudio translated our vision into a visual identity that is both deeply meaningful and instantly clear, balancing medical precision with human sensitivity. The branding captures exactly what WoundMonitor stands for and positions the product with clarity and credibility in a clinical environment.

João BentoFounder Wound Monitor

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